8 Tips for Covering an Event on Social Media

Running an event can be stressful at the best of times – and nowadays all those that can’t make your event want to know what’s going on ASAP – so how do you cope?

  1. Schedule as much as you can

Events can always be a little bit hit and miss in terms of timings – something always gets delayed so you can’t schedule everything that’s going to go out. But think about what you CAN schedule – “Are you excited for…”, “Today’s timetable…”, “Don’t forget, tomorrow…” are all posts that you can prepare in advance

2. Delegate to one person or a small group of people who work well together

There’s nothing that shows a chaotic social management team than people posting at the same time, using different languages and tones and posting different & misleading information. Within your event team, select one person well before the event who is going to be posting and responding on your channels – and brief them.

3. Brief the delegated person

They want to be extremely clear about what you, the event organiser, wants the event to be portrayed as across the brand’s channels. Give them access to the channels (if they don’t already have it) weeks before the event so they can get a feel for the channels, the tone of voice used and the audience.

4. Be on the ball

Speed and response-time is critical at an event, ensure that whoever is in charge of the social media channels has their notifications turned on, will always have good signal and spare phone battery packs if they go mobile!

5. Create, use and follow a hashtag for your event

Remember the hashtag isn’t just for people to find photos from your event that you’ve posted – they may also use it to raise queries, issues and complaints. Ideally use a platform like Tweetdeck, and have a customised newsfeed specifically for that hashtag. And respond to everyone possible – even if it’s just a Like of their tweet.

6. Go Live

Being Live on social media is the current in-thing. Even if it’s behind the scenes at your event (so you don’t give any spoilers away), people find it interesting (and the older generation mind-blowing) that they can watch your event live. Plan in advance what you want the Live stream to achieve: Is it just a window into your event? Will you need to commentate on it? Are there multiple camera angles to work with? Do you need to prepare interview questions for someone?

7. Get plenty of visual content

Remember, even if it doesn’t get used this time around – it’s free material to be used ahead for a future event.

8. The event doesn’t end when it ends

In the days/weeks after your event, people will still be sharing their own content from your event – throwbacks, memories etc – make sure youe keep engaging with them. Do your own flashbacks: “Remember when…?”; “Did you see…?”.

Need a hand covering one of your events on social media? Give us a shout!

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